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It was the humourist Linda Smith who said, “I love Waitrose – it’s that little bit more expensive.�
It seems that until the recent economic collapse, everyone it seems believed the view that “Expensive equals quality�, or “Let’s be honest, cheap equals crap�. Advertisers perpetuated the myth – picture the luscious shots on the M&S ads, with “This is not ordinary food, this is….� Conversely, the supermarkets Value or Basic ranges were devoured by ultra thrifty shoppers but most of us didn’t give a second glance.
In IT courses, the high end “luxury market� (surely they’re superior - if you can afford it - why else would these companies be market leaders?) convinced us that there are IT trainers around who’ll teach IT less expensively but be careful, you get what you pay for…. .
Then the world takes a couple of turns, the economic future is uncertain, and all at once value becomes our mantra! Many householders stop visiting Waitrose, and instead choose Aldi and Lidl. Stockbrokers and their fat profits are out of favour, and we all look more closely at what we buy.
Have we been fooled by paying higher prices? Dig a little further into the UK training market, and you might be surprised. Just because we need an ever increasing number of skilled programmers and networking professionals, should we really be paying 5k–8k for training, or are we just paying to prop up dinosaurs? It’s a bit much that many IT trainers are behind the times - supplying a workforce for the digital age using pen and paper methods. Is it reasonable to read through books when anything can be downloaded in this communication age? Why should we drive to training centres, paying even more for our overnights to support their overheads? 24/7 Interactive support should be available for me anywhere – at my convenience, but not at my cost.
With newer, easier training options available at a fraction of the cost of these prices, shouldn’t we acknowledge the fact that when it comes to electronic learning, value is higher quality for a more reasonable price. We’re moving on in Computer training – in the words used by supermarkets, it’s “Taste the Difference� goods for “Basic� prices. In this changing world we live in, bring it on.
(C) Scott Edwards - www.learninglolly.com. Scott Edwards has been involved in the IT and Training Industry for 30 years.
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